A sales member working 24/7/365 addressing the problems or desires of your core audience.
If your site doesn’t present solutions, in clear and effective ways – with follow-up actions that align with your business goals – some other site will. Google knows which sites are effective AND rewards them with a higher rank (listing) on the search results page.
A conversion focused website can help raise your rank, by attracting more targeted traffic, which will generate better leads and ultimately increase customer conversions.
Every conversion focused website we build includes:
Content for a Purpose
Useful content that can actually attract and engage your target audience, helping them achieve their desired outcome.
Call to Actions
Focused, visual messages urging your visitors, leads, and customers to take the next step toward your business objective.
Design for a Purpose
User-friendly design and intuitive navigation, reducing frustrations and quickly moving the viewer to what they want.
Strategic site pages with forms, offering your target audience something of value in return for relevant viewer information.
Mobile Friendly Interface
Responsive layouts that look great on all devices, from the largest desktop display, to the latest tablets and smartphones.
Content and code are prepared to increase awareness and improve search engine rankings – which drives more traffic.
Add these services to grow your business faster.
A website is never finished. “Launch it and leave it” no longer works in today’s competitive marketplace. Once your site is launched we can begin two ongoing processes to keep your site fresh, effective and productive… which will help grow your business more quickly.
Our six phases to launch your website successfully.
Phase 1: Discovery & Strategy
The most important project phase. PERIOD. Discovering what challenges your business AND your audience currently face, then creating a strategy to address those challenges is so important, we actually break out this phase into its own project, with it’s own budget.
We are essentially creating an architectural plan or marketing road map, that we can implement in a measurable and sustainable way. (Or one you could take in-house, if you have the resources and staff).
During this phase we will be listening for, and uncovering, any problems or weak spots in your existing website. We will also be looking for ways to re-align the new site content and functionality with your business objectives.
Phase 2: Content Creation
With road map in hand it’s time to start driving. F. Scott Fitzgerald wrote, “You don’t write because you want to say something, you write because you have something to say.” This is essential with website content.
We can help determine what content and what format – whether short form blog posts, long form articles, detailed info lists, how-to videos, interactive tools – which can best connect with your audience. This content is your messaging, and it should be based on how your brand is positioned, which should ultimately be defined by your value proposition.
If your content does NOT attract the right audience and inspire them to take action, then the design, SEO strategy or marketing campaigns will make little difference.
Phase 3: Wireframe & Interface Design
This is a two-part phase. The first part will be creating the wireframe (the bones). Each type of content or feature, (e.g. text, images, video, menus, CTA’s, interactive calculators, etc.), will be organized in a simple wireframe to show priority; where it will display on the page. The priority or hierarchy is determined by what action, or goal, that type of content is supposed to achieve.
The second part will be creating the design (the skin). Once the wireframe is approved, then designing the look and feel of the interface can move forward. Design is based on current design trends and user experience best practices – making it intuitive for the viewer to easily find the content they are searching for.
The design will also incorporate your existing brand guidelines to keep your identity consistent with all marketing materials.
Phase 4: Interface Development & Tool Integration
Once the interface design is approved, it can now be turned into actual website templates. Any 3rd party services, (e.g. social media channels, email capture forms, credit card processors, etc.), are integrated, configured, designed and tested.
Technically, the templates will be mobile ready or “responsive”, which makes the site easily view-able on any device – from a smartphone to tablet to desktop display.
A responsive interface is not only great for your viewer, but also rewarded by Google with a higher listing on the SERP (search engine results page). Responsive sites are given more preference over older sites that are not mobile ready.
And speaking of Google, your site code will be developed so search engines can quickly index your content, making it easier for viewers to find it!
Phase 5: Site Population & SEO
Remember all that content with-a-purpose, developed in Phase 2? Now it’s time to create pages where this actionable content can be seen, (both by humans and search engines).
Text will be formatted for easy consumption, as well as structured for search bots to know what is most important. Your most important text will be linked to both internally and to other sites, which gives you more SEO link juice.
Images will be optimized and tagged, (also for SEO purposes). PDF’s will be linked for easy download. CTA’s, landing pages and forms will be integrated to guide the viewer through each stage of your marketing funnel.
Phase 6: Training & Launch
The final stage of the process. As we approach the launch date, training can be begin to help get you acquainted with site management.
After kicking the tires, we launch the site and address any minor issues that may appear. Then, it’s time to keep the site optimized and relevant to grow your business through Growth Driven Design and Inbound Marketing.
I have been working with Red Barn Design for 10 years to develop client websites ranging from 5 page introductory sites to 150 page content-rich sites. In every case they have delivered outstanding design and powerful programming. Rick and Sally contribute strategic thinking to the projects and are extremely responsive – during the project and also afterwards. In every way they have met or exceeded my expectations. I highly recommend their service.“Dan HinmonHinmon Agency
In today’s environment, the City’s website is the first impression for many citizens and visitors similar to the office reception area of a couple decades ago. For this reason, the design of the website was just as important as the technical structure of the website. Red Barn Design was able to offer expertise in both of these areas and created an attractive, easy-to-navigate website that reflects the quality of life in Forest Grove. I wholeheartedly recommend Red Barn Design to all interested in developing or upgrading their website.“Beverly J. MaughanExecutive Assistant to City Manager – City of Forest Grove