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Nov 27
0

Why Inbound Marketing?

By Sally Kennedy | Inbound Marketing

Are you getting permission from your audience to speak with them? Or are you just interrupting them with your message? Traditional marketing techniques are no longer producing the results once experienced. In many…

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Oct 30
0

Value Proposition, Positioning, and Messaging – Oh my!

By Sally Kennedy | Branding Strategy, Marketing Ecosystem

Differentiating your Elevator Speech, Unique Selling Proposition, and Value Proposition Once you know your niche, it’s time to nail down all the who’s, what’s and why’s of your branding. We’ll use one of…

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Oct 30
0

Find Your Niche – Get Small!

By Sally Kennedy | Branding Strategy, Content Marketing, Converting, Inbound Marketing, Marketing Ecosystem

Finding your niche is an important step in building and growing a successful business. When you try to sell to everyone, you run the risk of selling to no one. The more you…

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Oct 27
0

Why Identity Design is Critical to Your Brand

By Sally Kennedy | Branding Strategy

Your brand isn’t just your logo, and it isn’t something another agency creates for you. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers….

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Oct 09
0

Why You Need Growth Driven Design Site Management

By Sally Kennedy | Website Design

Save

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Aug 09
0

Five great reasons to Partner with Red Barn Design

By Rick Kennedy | Branding Strategy, Content Marketing, Inbound Marketing, Marketing Ecosystem, Website Design

The marketing landscape has changed. The business of partnerships has not. If you have access to electricity you are already aware of the change that is occurring in today’s marketing landscape. There are…

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Oct 23
1

Building a Website is Similar to Building a House

By Rick Kennedy | Marketing Ecosystem, Website Design

Getting an estimated cost is also similar. Your website should not be like every other website. So, when you request an estimate from a development firm, it may help to think in terms…

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Oct 06
0

Be Real. Be Good.

By Rick Kennedy | Branding Strategy, Content Marketing

What are we even talking about? In the online world where Google is king, you may think all you need is a good looking website, a couple social media channels and a pay…

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May 26
0

The Customer Persona

By Rick Kennedy | Buyer's Journey, Content Marketing, Converting, Inbound Marketing, Marketing Ecosystem

Who are you looking for? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. That’s an accurate description, in case…

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May 26
0

Start With the Why

By Rick Kennedy | Branding Strategy, Buyer's Journey, Converting, Inbound Marketing, Marketing Ecosystem

Why is it that some companies inspire and some don’t? One of the most effective, (and last time we checked, third most popular), TED Talks we have consumed, is Simon Sinek’s “Start with…

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RBD Recent Posts

  • Why Inbound Marketing? November 27, 2016
  • Value Proposition, Positioning, and Messaging – Oh my! October 30, 2016
  • Find Your Niche – Get Small! October 30, 2016
  • Why Identity Design is Critical to Your Brand October 27, 2016
  • Why You Need Growth Driven Design Site Management October 9, 2016

Blog categories

  • Branding Strategy
  • Buyer's Journey
  • Content Marketing
  • Converting
  • Inbound Marketing
  • Marketing Ecosystem
  • Website Design
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