Are you getting permission from your audience to speak with them? Or are you just interrupting them with your message? Traditional marketing techniques are no longer producing the results once experienced. In many…
Differentiating your Elevator Speech, Unique Selling Proposition, and Value Proposition Once you know your niche, it’s time to nail down all the who’s, what’s and why’s of your branding. We’ll use one of…
Finding your niche is an important step in building and growing a successful business. When you try to sell to everyone, you run the risk of selling to no one. The more you…
Your brand isn’t just your logo, and it isn’t something another agency creates for you. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers….
The marketing landscape has changed. The business of partnerships has not. If you have access to electricity you are already aware of the change that is occurring in today’s marketing landscape. There are…
Getting an estimated cost is also similar. Your website should not be like every other website. So, when you request an estimate from a development firm, it may help to think in terms…
What are we even talking about? In the online world where Google is king, you may think all you need is a good looking website, a couple social media channels and a pay…
Who are you looking for? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. That’s an accurate description, in case…
Why is it that some companies inspire and some don’t? One of the most effective, (and last time we checked, third most popular), TED Talks we have consumed, is Simon Sinek’s “Start with…
