Why is it that some companies inspire and some don’t?

One of the most effective, (and last time we checked, third most popular), TED Talks we have consumed, is Simon Sinek’s “Start with Why”. Mainly because it gets to the core of being intentional in EVERYTHING, but in this case – Business.

Here is the synopsis.

  • Every organization on the planet knows WHAT they do. These are products they sell or the services they offer.
  • Some organizations know HOW they do it. These are the things that make them special or set them apart from their competition.
  • Very few organizations know WHY they do what they do. WHY is not about making money. That’s a result. The WHY is a purpose, cause or belief. It’s the very reason your organization exists.