Attracting and Engaging the Right Audience
We don’t want just any traffic to our site, we want the right traffic. Who are the “right” people? Our ideal customers, also known as our buyer personas. Personas encompass the goals, challenges, pain points, common objections to products and services, as well as personal and demographic information shared among all members of that particular customer type – around whom your whole business is built.
Converting Strangers into Qualified Leads
Once you’ve attracted website visitors, the next step is to convert those visitors into leads by gathering their contact information. At the very least, you’ll need their email addresses, and in order for your visitors to offer up that information willingly, you need to offer them something in return! That “payment” comes in the form of content, like eBooks, whitepapers, or tip sheets – whatever information would be interesting and valuable to each of your personas.
Closing Highly Qualified Leads to Become Customers
You’re on the right track. You’ve attracted the right visitors and converted the right leads, but now you need to transform those leads into customers. Certain marketing tools can be used at this stage to make sure you’re closing the right leads at the right times.
Delighting Customers so they become your Greatest Promoters
The Inbound way is all about providing remarkable content to our users, whether they be visitors, leads, or existing customers. Inbound companies continue to engage with, delight, and (hopefully) upsell their current customer base into happy promoters of the organizations and products they love.
Our Inbound Marketing Strategy Includes:
If you know where you want to go, you can set specific goals to help measure your progress.
When you know your dream customer, you can offer what they need, where they will find it.
What information do your customers need, when do they need it, and in what form, to close the deal?
Our Inbound Marketing Tools & Techniques Include:
Blog and Social Share
Show your audience you are the expert, then deliver it to them where they live.
CTAs and Landing Pages
Calls-to-action give your audience a clear next step. Landing pages help them find the right sales funnel.
CRM and Email Automation
CRM tools paired with automation give your sales team warm leads instead of cold calls.
Since starting our latest themed marketing campaigns, we’ve made on average over $1,000,000 in loans monthly with a net growth of over 9% in loans this year!
Redbarn has helped us create marketing campaigns that are different than everybody else’s. These marketing pieces are so unique and have generated so much conversation with our members. They are fun and silly and working better than we could have ever imagined. The Redbarn team is so great to work with. They are thoughtful and always looking for ways to improve our communication with our members.Brady HoweCEO Cutting Edge Credit Union
Sally brings her creative and dynamic energy into every project. She sparks incredible inspiration and magically enhances the ultimate result. She is part of our team, collaborator, and cheerleader!Carolyn LeftwichMarketing Strategist, Providence FCU