Who are you looking for? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. That’s an accurate description, in case…
Why is it that some companies inspire and some don’t? One of the most effective, (and last time we checked, third most popular), TED Talks we have consumed, is Simon Sinek’s “Start with…
Power to the Buyer! The game has changed. Think about the last time you wanted to buy some big ticket item – one that you didn’t know very much about, like a dishwasher…
