Differentiating your Elevator Speech, Unique Selling Proposition, and Value Proposition Once you know your niche, it’s time to nail down all the who’s, what’s and why’s of your branding. We’ll use one of…
Finding your niche is an important step in building and growing a successful business. When you try to sell to everyone, you run the risk of selling to no one. The more you…
The marketing landscape has changed. The business of partnerships has not. If you have access to electricity you are already aware of the change that is occurring in today’s marketing landscape. There are…
Getting an estimated cost is also similar. Your website should not be like every other website. So, when you request an estimate from a development firm, it may help to think in terms…
Who are you looking for? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. That’s an accurate description, in case…
Why is it that some companies inspire and some don’t? One of the most effective, (and last time we checked, third most popular), TED Talks we have consumed, is Simon Sinek’s “Start with…
Power to the Buyer! The game has changed. Think about the last time you wanted to buy some big ticket item – one that you didn’t know very much about, like a dishwasher…
