Finding your niche is an important step in building and growing a successful business. When you try to sell to everyone, you run the risk of selling to no one. The more you…
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The marketing landscape has changed. The business of partnerships has not. If you have access to electricity you are already aware of the change that is occurring in today’s marketing landscape. There are…
What are we even talking about? In the online world where Google is king, you may think all you need is a good looking website, a couple social media channels and a pay…
Who are you looking for? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. That’s an accurate description, in case…
Power to the Buyer! The game has changed. Think about the last time you wanted to buy some big ticket item – one that you didn’t know very much about, like a dishwasher…
Marketing & Sales that isn’t salesy or sleezy! We live in a Google world, and this has and will continue to change the way people, research, and purchase… well, just about everything. Inbound…