Are you getting permission from your audience to speak with them? Or are you just interrupting them with your message? Traditional marketing techniques are no longer producing the results once experienced. In many…
Differentiating your Elevator Speech, Unique Selling Proposition, and Value Proposition Once you know your niche, it’s time to nail down all the who’s, what’s and why’s of your branding. We’ll use one of…
Finding your niche is an important step in building and growing a successful business. When you try to sell to everyone, you run the risk of selling to no one. The more you…
Your brand isn’t just your logo, and it isn’t something another agency creates for you. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers….
